Clik here to view.
Social Media is Just a Fad…
That’s an argument I hear often, especially from small business owners. There are few, though, who actually believe this. The bulk of them use it as an excuse for not taking the time to find ways to...
View ArticleClik here to view.
It’s Okay to Ask for Testimonials
Testimonials can help drive business. But what if your site is lacking passionate comments by customers? It’s okay to ask for them… For every complaint you hear, there are at least ten consumers who...
View ArticleClik here to view.
Follow Friday 5: eCommerce Insights
Each week I pick 5 key folk to follow on the web (and Twitter) based on a selected topic. eCommerce, especially for small business, is an ever-changing industry. It’s more than just the maintenance of...
View ArticleClik here to view.
Information Wants for Nothing: Free Content is a Killer
Imagine this… You started your dream job twenty years ago. Over the years you’ve been responsible for key changes and advancements in the company. Management sees you as truly dedicated and you’ve...
View ArticleClik here to view.
PeC: Using the Return Policy to Convert Shoppers into Customers
It’s common practice to focus on trends, design and shopability to (hopefully) increase and maintain sales. For the most part, these topics play a major role in a site’s sell-through rate. Let’s not,...
View ArticleClik here to view.
PeC: 11 Ways to Increase Conversions on Mobile Devices
Last November, while stuck in a waiting room, I shopped for Christmas presents via my smartphone. Few of the stores I visited had a mobile site, making the navigation and checkout process time...
View ArticleClik here to view.
PeC: Increase Conversions with Alternate Payment Methods
Ten years ago, PayPal was the ideal solution for small businesses that couldn’t justify the high costs of a merchant account. In its infancy, the growth of PayPal user accounts came from smaller...
View ArticleClik here to view.
PeC: 5 Ways to Promote Multi-Item Orders
Thanksgiving has nearly disappeared at many retail outlets, as companies push customers into holiday shopping even before Halloween candy has had a chance to be cleared from the shelves. Shoppers are...
View ArticleClik here to view.
If My Mother Was a Business
A recent trip back home further proves what I’ve known for many years: Personal experiences can (and should) be a driving force behind our business decisions. They also help us better understand how...
View ArticleClik here to view.
Need Conversions? Win One of Two Training Class Giveaways
Are you looking to convert more visitors into buyers? Yeah, I thought so… Conversions are a result of demand, pricing, shopability and ease of checkout. It’s the topic of my next course at Practical...
View ArticleClik here to view.
iOS 7 Home Screen Sharing Tells Us Most Users Still Rely on Email
The majority of iPhone users “dock” the email app icon. If you’re one of those companies that’s been transitioning from email marketing to social marketing, you may want to rethink that strategy....
View ArticleClik here to view.
Fake Reviews Could Cost You More than Just Customers
It’s no secret. Plenty of third-parties contact review sites, blogs and individuals to post content on behalf of their clients. I’m approached regularly from “marketing” firms to include links, rave...
View ArticleUsing the iPhone for [Video] Social Marketing
Sure, you can tweet, post and share with that iPhone. But you might be missing out on one of its best tasks: shooting great video. A while back my husband plotted out a detailed contest entry for a...
View ArticleClik here to view.
Got an Old Outlook, Live or Hotmail Email Address? You Need to Log In, Now…
Chances are when you signed up for that web-based email you didn’t read the terms of service. Many require that you log in regularly, or risk losing the username (email address). Mashable reports that...
View ArticleClik here to view.
Allow Customers to DM You on Twitter to Potentially Avoid Damaging Tweets
By default, in order to send a direct message (DM) on Twitter, the tweeter must be following you. It’s a handy setting that helps cut down on “silent” spam. But businesses—especially online store...
View ArticleClik here to view.
Would People Buy Your Products on Facebook?
Facebook’s example of the tool that allows its users to buy right from the newsfeed. Facebook wants to know if its massive user base wants to buy products on-the-fly. The company announced this week...
View ArticleClik here to view.
10 Myths That Are Costing You Money
Nearly half the calls I receive each week are from online store owners frustrated over money they’ve apparently poured down the toilet. The conversation begins most always the same, “I hired XYZ and I...
View ArticlePeC: Using the Return Policy to Convert Shoppers into Customers
It’s common practice to focus on trends, design and shopability to (hopefully) increase and maintain sales. For the most part, these topics play a major role in a site’s sell-through rate. Let’s not,...
View ArticlePeC: 11 Ways to Increase Conversions on Mobile Devices
Last November, while stuck in a waiting room, I shopped for Christmas presents via my smartphone. Few of the stores I visited had a mobile site, making the navigation and checkout process time...
View ArticleClik here to view.
9 Ways to Get Personal with Your Customers
I know my local banker by name. The folks at the local Mail Stop know me by voice. The baristas at Starbucks know my usual drink, and the cook at Five Guys knows I like my fries well done. There’s...
View Article
